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Creative Problem-Solving

According to conventional wisdom, creativity is something done by creative people. The contemporary approach to creativity research assumes that all humans with normal capacities are able to produce at least moderately creative work in some domain, some of the time. Creativity can be defined as the production of novel and useful ideas in any domain (T.M. Amabile).

Creative Problem-Solving relies on Expertise which includes memory for factual knowledge, technical proficiency, and special talents in the target work domain. It also relies on Creative Thinking which depends to some extent on personality characteristics related to independence, self-discipline, orientation toward risk-taking, tolerance for ambiguity, perseverance in the face of frustration, and a relative unconcern for social approval. Finally, Creative Problem-Solving relies on Intrinsic Task Motivation which determines whether the person is driven by deep interest and involvement in the work, by curiosity, enjoyment, or a personal sense of challenge.

You will learn to

  • increase yours and your team’s creative output;
  • develop your creative skills in relation to your expertise and motivation;
  • develop methods for generating and evaluating ideas;
  • move from left brain problem-solving mode to right-brain mode and vice-versa.